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SKIN RUNNING, AWAY
The iconic Skin collection by Patrizia Pepe expands with a new model of sneakers. The word "running" is the key to their nature: elusive to definitions, versatile, as light as the time we dedicate to ourselves. And it is precisely this sense of suspension that is the visual and conceptual leitmotif of the campaign, which is being released these days.
In a mix of color and black-and-white photographs, the images capture those moments of lightness in which we manage to rise above the frenzy, free from rules and constraints. This lightness is also reflected in the choice of materials, which combine leather and nylon to naturally and flexibly follow every movement.
The images capture the momentum toward a new level of freedom and
carefreeness, leading us to a more spontaneous and authentic dimension.
Models and accessories are elevated off the
ground, suspended, floating in a vital and dynamic way. A creative choice that celebrates the carefree spirit of leisure time,
where each pose is a shade of an endless vocabulary of lightness.
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