Patrizia Pepe: history and vision of the brand

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The Story

The passion of Patrizia Bambi (Creative Director) combined with the entrepreneurial spirit of Claudio Orrea (President), culminated in the creation of Patrizia Pepe. Florence, 1993. The name “Pepe” was immediately identified with an irreverent sensuality, made of contrasts and opposites. From this moment on, women could now recognise themselves in a brand which seamlessly combines everyday practicality with glamour for all those important moments, from morning to evening, thanks to the collection’s dual versatility and cutting silhouettes. A new idea of a woman, our woman, is brought to life: sensual, irreverent, courageous and self-aware. Conscious of her own body, she pursues a holistic vision of well-being. Ironic and urban, she loves to experiment. She brandishes a strong, independent spirit and is an idealist. In a short time, Patrizia Pepe proved itself capable of creating iconic garments of indisputable originality, recognisable and appreciated over the years.

The Fly

In Autumn-Winter 2012, the brand unveiled its precious seal to the world, designed to embody the exclusive stylistic and qualitative content of all Patrizia Pepe products: the Fly symbol. The insect’s silhouette undergoes an ultra-modern reinterpretation and becomes an iconic symbol. Impossible for it to go unnoticed. Light, fierce and daring. Just like Patrizia Bambi’s personal vision of things.

Brand Essence

Patrizia Pepe is a transversal, cross-occasion brand, characterized by sophisticated colors, irreverent prints and sinuous lines. A style specialized in conveying emotions, where the most essential shapes and the most unexpected details make every single garment a hymn to womanhood. The brand, a forerunner in fashion, proposes collections which are the result of constant research, expressed in the quality of the materials used and meticulous details. From the idea, to the design, to the garment: everything is conceived to enhance the silhouette.

Headquarter

Company headquarters in Florence are essential in design but meticulously finished. Its bright and colorful user-friendly spaces transmit positive energy, both for visitors and for those who work there every day. An amicable atmosphere is encouraged by the generous gym facilities and the kitchen, available for use by all company personnel. The company aims to provide a pleasant workplace that also offers inspiration.

Stores

Launched in September 2019 the new store concept “Glam Rhapsody”, reveals a fully renewed image and a brand new purchase experience. The club-style atmosphere embraces and enhances collections, with plays on material mixes, ultra-modern contrasts and high visual impact forms. The large stroboscopic sphere which descends from the ceiling revokes the club effect, which alternates with touches of green and the tactile warmth of velvet. The “Fly”, iconic Patrizia Pepe element, is reinterpreted in new neon light variations.